Here’s what some of our clients think…

“Working with The FameWorks means I felt I was in the best hands possible globally for the task at hand. They bring leadership not only in qualitative discipline, but in processes from early stage thinking right through to concept finalisation. What you can expect, is not only consumer understanding, but a mix of richer and deeper understanding from wider political, social, economic and cultural spheres of the countries and regions in which the research is taking place. This all mixed together produces a depth and quality that is unequalled in the industry” (Bruce Enslin, Senior CMI, Unilever HomeCare Africa)

“I first worked with James many moons back on an NPD initiative for Diageo. Even then his insight, bright-eyed positivity and ability to sift consumer feedback to its most important kernels were clear. Fast forward half a professional lifetime, and we have been collaborating a lot with James and the FameWorks team across some very different types of project. We have used their analytic and semiotic skills to get a handle (and a point of leverage) in some newly emerging markets. Brand consultancy to help jump-start a sleepy, global icon. And, of course, James’s ability to co-ordinate, lead and positively interpret on multi-market creative development projects. Each time we (and definitely me) have heard something new, mind-opening and very much constructive.” (Richard Swaab, Deputy Chairman, BBDO EMEA)

“The FameWorks are my go to agency for any qualitative insight. The team have always been highly professional and detailed in their approach whilst also delivering great agility when needed. Furthermore, I find the team second to none in their ability to distil observations into meaningful insights and actions rather than just summarising what has been seen or heard. Highly recommended!” (Anthony Lin, Global Category Manager, Upfield Professional)

“I’ve had the pleasure of partnering with James on projects in a number of categories, from fish tacos in San Diego to renewable energy in Karachi. At every stage James brings a fresh and challenging perspective which is of enormous benefit to myself and my clients. Most of all James is an expert at grounding rich consumer insight in highly relevant cultural context. This combination of human and cultural truth has helped to unlock fresh new solutions whether we have been working on innovation, corporate purpose or brand rejuvenation.” (Jon Goldstone, Partner, The Brandgym)

We’ve been collaborating with James on international projects for more than 15 years, and in the past two with his company The FameWorks and we have always been struck by his outstanding ability to connect with people (in three different languages) with empathy, and his perceptive ability to get to the core of the issue. (Whatever the issue is) His high level of commitment and acute strategic sense have driven a great deal of success. He - and the FameWorks - are a pleasure to work with. (Alberto Sidrach, Big Band)