What we’re here for

The FameWorks was set up by James Parsons in 2018.  The FameWorks is here to help brands retain and develop fame through their communications, their packaging, and all their strategies.

At the heart of our offer is what we call the qualitative approach.  Some think the word qualitative is out of fashion; but in an era where there’s ever more data, but less and less understanding of what it all means, we think it’s never been more relevant.

The qualitative approach is all about finding the implications for your brand in any kind of data or ideas, be that conventional qualitative research, statistically significant data, non consumer-facing culture insight work, ethnographic observation (of people or places or both), neuroscience or semiotics. It’s about developing subjective impressions of people, contexts and places; physically, face-to-face, inspired by our imaginations, in the ways that machines can’t.

We’re particularly interested in the cultural forces driving consumer behaviours and aesthetics.  More than 20 years spent understanding brands in cultures all around the world, from Japan to Latin America to Africa to Europe  means we’re ahead of the game wherever we go.

Scroll down to read more about our offer.