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Most Trusted Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thefameworks.com/culture-morsels/of-men-and-angels monthly 0.5 2020-11-11 https://thefameworks.com/culture-morsels/poles-apart monthly 0.5 2020-10-23 https://thefameworks.com/culture-morsels/blog-post-title-one-8j4tl monthly 0.5 2023-12-07 https://images.squarespace-cdn.com/content/v1/5ec3a4760fec0923b21f9940/23565f09-6847-4bf4-a6e1-a3d62d63a306/th-35002350.jpeg Culture Morsels - The stories we tell https://thefameworks.com/culture-morsels/blog-post-title-two-97kbd monthly 0.5 2020-10-22 https://images.squarespace-cdn.com/content/v1/5ec3a4760fec0923b21f9940/1589906131873-0BHRJPA75SGS2C0AQMCO/Unknown-2-300x257.jpg Culture Morsels - Lifeblood of the continent https://thefameworks.com/culture-morsels/blog-post-title-three-b8x2h monthly 0.5 2024-11-29 https://images.squarespace-cdn.com/content/v1/5ec3a4760fec0923b21f9940/1589928935035-KOYUHAQU7P6XK9JAA99Y/Screen-Shot-2020-01-20-at-12.20.39-768x568.png Culture Morsels - 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Consumer Qualitative consumer research… it’s clunky, anachronistic and unable to tell any kind of truth about motivations or behaviours. And in any case, AI can do it for us. So say some of the new gurus. But marketing is a business of human relationships. And we believe that talking to- and observing people directly has never been more valuable. This is why we offer conventional qualitative approaches, with pride. That includes group discussions, visits to consumers (aka people) in their own contexts, auto-ethno and others. We’ve designed and moderated hundreds of consumer encounters, in studios, in homes, in cars and on beaches; in the UK, in the US, in Africa, in Asia and in Latin America. And our clients value greatly our ability to develop strategic points of view on these. Our guiding principles: Consumer response is not necessarily the truth. But it’s a great springboard for strategic decision making Great qualitative questions and considers what it hears - critically, intelligently, deploying imagination and contextual understanding Great analysts always look behind the response to understand the cultural forces informing it, and what it implies for the brand or communication in question Great moderators win the trust of the people they speak with; and they do so very quickly Great qualitative interrogates everything: not only the consumer, but her contexts, the stimulus, the brand and the brief Hard data almost always benefits from a qualitative-mindset critique https://thefameworks.com/culture-insight daily 0.75 2024-11-29 https://images.squarespace-cdn.com/content/v1/5ec3a4760fec0923b21f9940/8abe4dec-f0c5-4a89-a224-182c3314556d/DSC01545.JPG Culture Insight - Culture Insight Wedding ritual, Aktobe, Kazakhstan https://thefameworks.com/training-inspiration daily 0.75 2020-10-28 https://images.squarespace-cdn.com/content/v1/5ec3a4760fec0923b21f9940/1590671124927-OIW9KPDV9DGDJB7CARWI/DSC07760%2Bcopy%2B2.jpg Training & Inspiration - Training & Inspiration Consumer Insight organisations are only ever as good as their people. For company cultures to flourish, great people must be retained. You can’t build a famous, magnetic company culture if you have constant churn. But how to retain millennials when their mind-set tells them they oughtn’t to commit to any one company for too long? It’s more important than ever, not only to train for skills, but to engage, challenge and inspire. So that your talent feels that where they are (with you), is where they belong. This is why at The FameWorks, we never talk about Training. We always talk about Training & Inspiration. This is the mission of The FameWorks T&I and this translates into the way we deliver, be it bespoke or off-the-peg courses. 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